Life coaching comes to Cairo!

A friend of mine, Amal, has started up a personal lifecoaching service, based here in Cairo, for Muslim women, and, as far as we know, it’s the first service of its kind here in Egypt.

So what is lifecoaching? Basically it’s a process that helps clients to articulate their dreams and aspirations, to clarify their purposes and goals, and to then help them achieve outcomes in any area of their life: personal, professional, relationships, health… A coach uses various methods derived from management and leadership theories, behavioural therapy, and NLP (Neuro-Linguistic Programming), to assist their clients to reach their personally identified goals.

Coaches are not therapists or consultants for psychological problems, neither are they counsellors who delve into the past, or mentors who are experts in a given field, they are future-focussed sounding boards and motivators, who lead from behind. It’s their clients who identify their own goals; the coach’s job is to ask probing provocative questions, provide insights and motivation, really listen, give honest feedback, and help the clients to develop strategies to achieve their goals.

Lifecoaching is very popular in the UK and the Australia now, and spreading to the US and Canada, but the unique aspect of Amal’s service it that it is only offered to English speaking practicing Muslim women. She was trained in Canada by Muhammad Alshareef (the founder of AlMaghrib Institute among other organizations) through DiscoverU (www.discoverulife.com) to use techniques and methods that are successful in secular coaching, and apply them within an Islamic framework.

Although she is based here in Cairo, the service actually is international, as she carries out her 2-weekly coaching sessions by phone or internet and is supported by the DiscoverU website, through which clients get access to NLP techniques and personal development tools, forums, and coaching calls. She does however offer a special discount for people in Egypt who are on lower incomes, knowing that western fees may be beyond the reach of many here.

If you’d like to know more about her service, please email her on
Email Amal (her website is transferring webhosts and will be back soon!)